On-page SEO refers to the optimization completed on your main website.
This can include a variety of things such as URLs, content optimization, themes, layouts, and more. Everything going on your website or in relation to the website will come under this particular subset of SEO.
For those who want to move forward in the best way possible, here are the best tips to implement as soon as you get the chance to do so.
1) Understand Your Niche
You will want to begin by doing nothing more than a bit of research on other websites in your niche. This is a wonderful way to get a feel for what is expected from you and what the target audience is after. Sometimes, this information alone is a launching pad for a well-designed campaign. You want to do your homework and come prepared because it will add value to your on-page efforts.
2) Emphasize Quality Content
What type of content is published to your website for visitors to read?
For example, if you are running a website on investing, don’t you want readers to show genuine interest in the posted articles? It is always best to focus on the quality of your online content because this is going to draw new people in more than anything else. Yes, SEO is important but this also includes the content on the main page.
There is no point in generating leads if you are not directing them towards a high-quality set of articles!
3) Keep Keyword Density To 1%
Keyword stuffing is a major issue in the modern age of SEO and it is simply unacceptable. Not only does it take away from the content, but it is also going to ding the website.
You want to focus on following a set standard of 1%. This means your keyword should only be 1% of the entire article. Anything more and you have overdone the use of the specific keyword.
4) Focus on User-Friendly Themes
Imagine a visitor comes to your website and begins to take a look around. Are they going to be impressed with what is in front of them or it is going to be quite the opposite?
This is a situation numerous people find themselves in and it can become a major issue with time. The goal should be to focus on the use of user-friendly themes that keep visitors content with what is on your website. Otherwise, major search engines will start to ding your website and penalize it for not working as it is supposed to!
These are the main tips to focus on when it is time to consider your on-page SEO strategies. With so many details to contemplate and the lingering need to venture towards off-page SEO strategies, you have to keep this in mind. You don’t want to head down a path that guarantees failure. Instead, it is best to think about your on-page methods and what can be done to ensure the search engine optimization is in your favor.